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In August, we live through the Dog Days of Summer. It's hot and often humid, and those who can leave for better climates do. Down south, winter is in full force. August is also known as "the ...
Is it hot enough (or cold enough if you're below the equator) for you yet? There is actually a day for that! Like every month, I pick a diverse collection of events you may or may not know about. This ...
Along with October, May is one of the most densely packed months of the year. It's before the summer humidity and the last whole month of the school year. The weather is warming in t...
Businesses lose millions of dollars each year because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.
Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff who is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance and provide you with the proof you need to get reimbursed. All you have to do is make that call.
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